Bold, elegant, Greek. The fundamental concept behind Ioanna Kourbella is the movement of the body as well as the physical interaction with the garment. Her dresses, pants and tops are directly inspired by fine arts, theatre, and music as well as by the trends of global fashion. Greek creativity, customs, and geometry have driven the brand since 1971, when the Kourbela family’s workshop opened, under the Acropolis rock, in the narrow streets of Plaka, Greece specializing in hand-knitted knitwear. Ioanna Kourbella participates and supports the global sustainable fashion movement as a fundamental pillar of their corporate philosophy.